Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination.
Category: Landing Pages
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Have an initiative that needs to take off? Discover the value of a landing page as part of your DMO's marketing strategy. Read time: under 6 minutes
The travel and tourism community has been upended by booking and event cancellations, trip postponements, and the temporary closings of many local businesses as we grapple with how best to slow the spread of COVID-19. But even in this uncertain climate, Destination Management Organizations play an important role in supporting local stakeholders.
When a natural disaster strikes, affected locations and surrounding areas have to manage the sudden displacement of evacuees and then often the surge of emergency responders from the other direction. With some preparation and open communication, your destination can turn what could be a frantic experience into one that is well planned and accommodating.
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.
Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO.
The secret recipe for a successful content marketing strategy can be summarized in four steps – Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups.
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes
Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia.