Insights
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Influencer Marketing in Smaller Markets
Among the numerous ways, social media can be used to foster positive perceptions about your place, influencer marketing has proven to be one of the most effective. And for small- to mid-sized destinations, collaborating with micro-influencers, in particular, can be an effective way to build credibility with your target markets. Read time: six minutes
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Key Elements of a Destination, Part 4: Activities
As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: six minutes
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Key Elements of a Destination, Part 3: Attractions
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place. Read time: six minutes
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Key Elements of a Destination, Part 2: Accommodations
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination. Read time: six mintues
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10 Ideas to Encourage Positive Destination Influencer Conversations
When it comes to shaping the visitor experience and encouraging repeat visits, there are definitive steps you can take to elevate awareness of your destination in the minds of travelers — we’ve covered quite a few of them in our video series the past year. Here is a brief recap of 10 strategies to supplement your marketing plan and facilitate positive conversations about your destination. Read time six minutes
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Revisiting Your Social Media Marketing Plan
To stay ahead in social media marketing, it's crucial to continually refine your strategy based on platform preferences and media consumption habits of your target audience. By analyzing past performance and aligning content with evolving trends and algorithms, you can effectively engage your audience across various social channels. Read time: four minutes
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Online Reputation Management: Encourage the Conversation, Part 9
Every DMO hopes for positive online reviews of their destination. But what do you do when the reviews are negative? How do you regain control of the narrative and rehabilitate your destination's image? David and Victoria share a few ideas in this 50 second video. Read time: four minutes
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Using Hierarchy To Elevate Your Marketing
Whether you’re a seasoned destination marketing professional or new to destination marketing, your job is to ensure your marketing message is on target, visible and produces results. Let an understanding of design hierarchy guide your efforts. Read time: 3 minutes.
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What Makes Your Community Different?
Travelers are increasingly seeking out unique, one-of-a-kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.
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Top 5 Travel Trends For 2019
There is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Here are 5 trends that will dominate travel and tourism in the new year and how your DMO can leverage them. Read time: seven minutes