Insights
-
What is a weekend?
As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.
-
Case Study: 5 Steps to Developing a Statewide Initiative
Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program. Read time: six minutes
-
The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes
-
Why Now Is the Time to Refresh Your Photography
Some photos we just recently found appropriate and exciting feel out of touch today. Times have obviously changed, and many of the images used previously to promote places will need to as well. As many DMOs work to replace some beloved content with “new normal” messaging, we've provided some guidance to help you curate photos that speak to the concerns of travelers today. Read time: 4 minutes
-
Email Marketing Best Practices
We’ve executed numerous email campaigns and have learned what works when it comes to engaging with readers on a regular basis. Here we share some best practices for email marketing. Read time: six minutes
-
Key Elements of a Destination in 2021, Part 5: Amenities
In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth. Read time: six minutes
-
Key Elements of a Destination in 2021, Part 4: Activities
As your DMO assesses what activities it has to offer its visitors, strategize within the framework of what visitors can expect to experience—not just what they can do—while visiting your city. Read time: 6 minutes
-
Key Elements of a Destination in 2021, Part 3: Attractions
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place. Read time: under 3 minutes
-
Key Elements of a Destination in 2021, Part 2: Accommodations
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination Read time: three minutes
-
Moving Your Brand Forward—What Comes Next?
Shed light on how brands can drive situation-sensitive yet purpose-led growth in this unprecedented time. Guidelines from the American Advertising Federation’s webinar: "Weathering the Storm: Brand Management in the COVID-19 Era". Read time: four minutes