Insights
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Purpose, Positioning, Personalized and Partnerships
For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering. Read time: 3 minutes
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Why VR is a Notch Above Video
Virtual reality is quickly getting to the point where it can be utilized by virtually everyone, and many organizations in tourism and real estate have begun using it to offer a more immersive try-before-you-buy experience. Here we discuss some basic tools you'll need if you are considering experimenting with VR for your destination. Read time: three minutes
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Protecting Your Destination’s Brand Is Imperative
A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand. Read time: under 2 minutes
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NLR—a brand apart.
Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock. Read time: three mintues
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TikTok as a Tool for Destination Marketing
TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination. Read time: four minutes
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Why You Should Care About Google My Business
Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination. Read time: four minutes
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Welcoming Visitors Back with a (Masked) Smile
Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination. Read time: five minutes
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Millions of Bookings Close to Home
As the tourism and travel industry works to find its footing, analytics from Airbnb’s pandemic reboot prove people still want to travel, but just not too far from home. In this week’s Insight, we discuss the challenges and opportunities the industry is facing and share some guidance Airbnb is providing in these uncertain times. Read time: four minutes
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Strategies for Addressing Budget Challenges
Budgeting will be the biggest challenge most DMOs face over the next two years. With traditional funding sources suffering, how will you address budget shortfalls? Here we discuss revenue and expense strategies to help provide some insight on these challenges. Read time: seven minutes
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Leveraging the “Let’s Go There” Toolkit for Your Destination
As people begin to cautiously explore traveling again, messaging for DMOs should speak to planning for travel "someday". The U.S. Travel Association has produced a toolkit that destinations can tailor for their market. Here we discuss strategies for using these tools to promote your destination. Read time: four minutes