Insights
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Finding Your Main Attractors
Attractions, both tangible and intangible, draw visitors who value what they represent. Identify and market your main attractors to encourage travelers to choose your destination when they book their next trip. Read time: 4 minutes
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Content and Context Marketing, Part 1
Context marketing plays an important role in shaping your overall content marketing strategy. For DMOs, this means knowing who your target markets are, their roles in your success and what they need to believe in order for you to succeed with them. Your marketing plan will follow to line up with these targets. Read time: four minutes
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Watch Your Language: Words Matter in Tourism Marketing
Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language. Read time: four minutes
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What Motivates Visitors to Share Travel Content
There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence. Read time: 5 minutes
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Tripadvisor Rankings: Encourage the Conversation Part 4
We often advise DMOs to curate Tripadvisor rankings with their stakeholders as a means of encouraging positive conversation about your destination. Together, you can identify and promote the authentic local favorites that will accurately portray your city as a can’t-miss destination. Read time: four minutes
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What Comes First—Marketing Goals, Plan or Budget?
Always formulate the goals of the marketing efforts first and then prioritize and plan exactly how to budget the implementation of your Marketing Action Plan. Read time: seven minutes
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Retail Tourism - Harnessing the Power of Niche Marketing Part 5
Tap into the retail tourism niche market by promoting the unique local shopping experiences your destination has to offer. Read time: six minutes
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Use Geofencing and Geofilters to Encourage Visitation
By establishing digital fences around geographical locations, geofencing and geofilters allow you to target visitors with timely messages related to your destination. Read time: under 3 minutes
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Increase Social Content Engagement
Boosting organic social content is one of the fundamental tactics to increase user engagement. Read on to learn about how to know what to boost and different promotion methods and strategies available. Read time: 6 minutes
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How Attractions Drive Group Travel
To effectively drive group travel to a destination, DMOs must collaborate with area attractions. Marketers must be familiar with their attractions’ latest offerings and leverage new ways to promote those partners. Read time:under 3 minutes