Insights
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The SMERF Market—Give Me an S!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups. Read time: 4 minutes
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5 Mistakes to Avoid in DMO Marketing
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes
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7 Secrets to Developing an Effective DMO Strategic Marketing Action Plan
A comprehensive strategic marketing plan is more than just a list of tactics. Read more for tips to developing a more efficient and effective marketing plan of action for your DMO. Read time: 4 minutes
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Choosing Effective DMO Marketing Partners
Extend your DMO’s reach and efficiency by collaborating with experienced marketing professionals, who can assist with everything from social media management to campaign strategy and execution. Read time: 5 minutes
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Four Ways to Make Locals Key Players in Your Marketing Strategy
It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voices to elevate your destination. Read time: 5 minutes
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Destination Marketing Action Plan Cheat Sheet
We created a step-by-step guide to building a Marketing Action Plan that can work for your DMO and help you define and prioritize the Who, What, Why, and How that influences your marketing success. Take a shot at defining the Targets, Roles, Beliefs, and Processes for yourself or your organization. Read time: 2 minutes
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Creating Added Value for Meeting Planners with Custom Landing Pages
Stand out from your competition by offering an added-value, custom landing or event page for planners. Read time: under 5 minutes
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Tourism IS Economic Development
Do your stakeholders see the connection between tourism and economic development? Knowing the numbers, and sharing that with your tourism partners will help you share the story of your destination. Tourism is not just about fun leisure activities, it is also about the jobs it provides and the amount of money it saves taxpayers. Read time: 5 minutes
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How DMOs Can Measure the ROI of Digital Advertising
DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy? Read time: under 4 minutes
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Make Your Content Go the Extra Mile
Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading. Read time: under 4 minutes