• The DMO With The Best Information Wins

    The DMO With The Best Information Wins

    Jim says… Are you using research to drive your destination marketing efforts? Market research is vital to the successful development of your tourism efforts, and the bedrock on which all effective marketing is based. Read time: 4 minutes

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  • Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Jim says… When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes

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  • The SMERF Market—Give Me an M!

    The SMERF Market—Give Me an M!

    Stamp says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The military group travel market encompasses events such as military reunions, meetings, and conferences and we have even included a bit on military related leisure travelers. Read time: 5 minutes

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  • How to Craft a Great RFP for Your DMO

    How to Craft a Great RFP for Your DMO

    Stamp says… The Request for Proposal is a big task for a DMO to undergo. Use these pointers to create an ideal RFP process that garners better results. The result may be a long lasting partnership with an agency that fits your organization’s needs. Read time: 4 minutes

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  • Destination Marketing Action Plan Workbook

    Destination Marketing Action Plan Workbook

    David says… Crafting a strategic marketing plan is crucial for any Destination Marketing Organization (DMO). This step-by-step guide, complemented by our downloadable tools, will help you create a clear and prioritized Marketing Action Plan (MAP) to guide long-range marketing efforts and inform short-term decisions. Read time: 3 minutes 

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  • Award-Winning Campaign (and Results!) on a Limited Marketing Budget

    Award-Winning Campaign (and Results!) on a Limited Marketing Budget

    Jim says… The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes

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  • The SMERF Market—Give Me an S!

    The SMERF Market—Give Me an S!

    Stamp says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups. Read time: 4 minutes

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  • 5 Mistakes to Avoid in DMO Marketing

    5 Mistakes to Avoid in DMO Marketing

    Camille says… Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes

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  • 7 Secrets to Developing an Effective DMO Strategic Marketing Action Plan

    7 Secrets to Developing an Effective DMO Strategic Marketing Action Plan

    David says… A comprehensive strategic marketing plan is more than just a list of tactics. Read more for tips to developing a more efficient and effective marketing plan of action for your DMO. Read time: 4 minutes

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  • The View From Above–A Guide to Drones and Aerial Footage

    The View From Above–A Guide to Drones and Aerial Footage

    Stephen says… Are you considering incorporating some aerial footage? With the advent of the quadcopter (or drone), it is now possible to capture stunning video and photography without breaking your budget! Read time: 5 minutes

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