Insights
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Make Live Streaming Video Work for Your Destination
With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips. Read time: 5 minutes
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The Value of Objective Primary Research when Developing a Marketing Action Plan for Destinations
Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts. Read time: 5 minutes
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Bleisure is Booming–Is Your DMO Embracing The Latest Travel Trend?
Bleisure is the new travel trend that’s mixing business travel with leisure. As bleisure travelers extend stays and spend big bucks in destinations, is your DMO taking advantage of this opportunity? Read time: 6 minutes
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Wayfinding 101: Effective Signs Point to Love
Smart wayfinding is a 24-7 tour guide and reliable method of communicating directions. With thoughtful consideration for how visitors arrive, your wayfinding system can also serve as the ultimate tourism ambassador for your destination. Read time: under 6 minutes
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Building a Social Media Action Plan
Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO. Read time: 7 minutes
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Optimized Pay Per Click - Advanced Tactics
With more and more DMO marketing budgets shifting to accommodate the demands of digital, making time to periodically review search network settings and test or make changes to boost performance is increasingly worth it. Continue reading for more specific, advanced PPC optimization tactics. Read time: 3 minutes
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Effective Website Planning Steps
Developing your website requires comprehensive, strategic planning. Read about our website planning process and which questions need to be answered as you work through each step of creating a website. Read time: under 4 minutes
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What Defines a DMO’s Brand?
Your destination’s brand is NOT an ad campaign and it DOESN’T happen overnight. The brand is an expression of the essence of your community. Read about what defines a brand and discover how your DMO can harness it to appeal to visitors. Read time: 6 minutes
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DMO Brand and Website Evaluation
When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes
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The SMERF Market—Give Me an R!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The religious group covers a variety of faiths and denominations as well as all age and subset groups within. Read time: 6 minutes