Insights
-
Curating Instagram Influencers: Encourage The Conversation, Part 6
In this installment of Encourage The Conversation, we discuss the importance of influencer marketing as it relates to your destination and how to integrate it into your overall social media strategy. Read time: ten minutes
-
Rebranding Your Destination
Once you've evaluated your brand and decided it's time for a refresh, there are a lot of details to be shored up before you can actually pull the trigger. To help guide your efforts, we've created this free, downloadable rebranding checklist. Read time: two minutes
-
Leverage 360 Content To Tell Your Destination’s Story
Until fairly recently, 360 content was a buzzword, a fad, something without any practical application. But as the technology has advanced beyond gaming and into the replication of realistic experiences, its marketing potential has skyrocketed. Read time: three minutes
-
The Check-Out Program: Encourage The Conversation, Part 5
Encourage repeat visits to your destination by presenting reasons for travelers to return with their family or friends. Giving these departing guests a list of your "Must-Dos, Must-Sees and Must-Eats" will give them multiple reasons to bounce back to you. Read time: three minutes
-
Best Practices For Your Social Media Strategy
With more travelers looking to social channels for help in planning their next excursion, having a robust social media strategy will help your DMO highlight your destination’s best offerings and influence the travel plans of your most important target markets. View our recommended best practices for developing a social media strategy. Read time: 3 minutes
-
Finding Your Main Attractors
Attractions, both tangible and intangible, draw visitors who value what they represent. Identify and market your main attractors to encourage travelers to choose your destination when they book their next trip. Read time: 4 minutes
-
Content and Context Marketing, Part 1
Context marketing plays an important role in shaping your overall content marketing strategy. For DMOs, this means knowing who your target markets are, their roles in your success and what they need to believe in order for you to succeed with them. Your marketing plan will follow to line up with these targets. Read time: four minutes
-
Watch Your Language: Words Matter in Tourism Marketing
Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language. Read time: four minutes
-
What Motivates Visitors to Share Travel Content
There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence. Read time: 5 minutes
-
Tripadvisor Rankings: Encourage the Conversation Part 4
We often advise DMOs to curate Tripadvisor rankings with their stakeholders as a means of encouraging positive conversation about your destination. Together, you can identify and promote the authentic local favorites that will accurately portray your city as a can’t-miss destination. Read time: four minutes