Insights
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Brand Evaluation Process Checklist
Rebranding your destination can be an involved—and sometimes complicated—process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process. Read time: 2 minutes
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Improve Conversions with Personalized Digital Content
To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests. Read time: under 4 minutes
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Voluntourism—Harnessing the Power of Niche Marketing Part 1
Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits. Read time: under 8 minutes
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Marketing to Women—Is Your Destination Missing the Mark?
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know. Read time: 4 minutes
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Marketing Meeting Attendee Personas to Meeting Planners
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign. Read time 7 minutes
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The Value of Objective Primary Research when Developing a Marketing Action Plan for Destinations
Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts. Read time: 5 minutes
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Building a Social Media Action Plan
Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO. Read time: 7 minutes
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Optimized Pay Per Click - Advanced Tactics
With more and more DMO marketing budgets shifting to accommodate the demands of digital, making time to periodically review search network settings and test or make changes to boost performance is increasingly worth it. Continue reading for more specific, advanced PPC optimization tactics. Read time: 3 minutes
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Effective Pay Per Click Strategies to Drive Tourism
Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO. Read time: 6 minutes
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Secrets to Creating a Successful Content Marketing Strategy
The secret recipe for a successful content marketing strategy can be summarized in four steps—Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes