Insights
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Your Printed Visitor Guide Can Be a Destination Marketing Machine
Potential visitors still use a printed visitor guide as a planning tool. With smart design and digital printing technology, your destination’s guide can become an effective, forward-thinking marketing tool. Read time: 4 minutes
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The SMERF Market—Give Me an E!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: five minutes.
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The SMERF Market—Give Me an M!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The military group travel market encompasses events such as military reunions, meetings, and conferences and we have even included a bit on military related leisure travelers. Read time: 5 minutes
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Creating Added Value for Meeting Planners with Custom Landing Pages
Stand out from your competition by offering an added-value, custom landing or event page for planners. Read time: under 5 minutes
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Smart CVBs & DMOs Provide New Connections for Meeting Planners
Meeting planners struggle with limited resources, but CVBs and DMOs can help by acting as strategic partners. By leveraging local expertise and community partnerships, they can boost event success and attendance. Read time: 3 minutes
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Fam Tour Fast Forward with VR
Virtual Reality is transforming destination marketing, offering immersive experiences that could revolutionize how meeting planners and travelers explore potential locations. From virtual FAM Tours to interactive venue showcases, VR technology is making it easier to bring destinations to life from anywhere. Read time: 5 minutes
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The Value of LinkedIn for CVB Sales Professionals
LinkedIn is more than your online résumé. It is a professional social network geared toward finding leads, opportunities, connecting professionals, and sharing valuable industry research and news. Find out how you can make your LinkedIn profile stand out and work for you with some simple tips and tricks. Read time: 4 minutes