Insights
-
Instagram Strategy for Your DMO
Leverage Instagram’s high engagement by building a loyal audience through cross-promotion, competitor research, and community interaction. Share unique local content and use strategic hashtags to maximize reach. Read time: 5 minutes
-
Creating Added Value for Meeting Planners with Custom Landing Pages
Stand out from your competition by offering an added-value, custom landing or event page for planners. Read time: under 5 minutes
-
5 Advanced LinkedIn Tactics for CVB Sales Professionals
Want to take your LinkedIn presence to the next level? As a follow-up to The Value of LinkedIn for Sales Professionals, you’ll find five advanced tactics to take you beyond the basics of LinkedIn. Read time: under 5 minutes
-
How DMOs Can Measure the ROI of Digital Advertising
DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy? Read time: under 4 minutes
-
Make Your Content Go the Extra Mile
Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading. Read time: under 4 minutes
-
Stakeholder Collaboration: Foster Communication With Your Partners
Research is a valuable tool and can be used as a vehicle to further stakeholder collaboration. Collecting opinions, input and information from stakeholders can facilitate product development, help a DMO refine their message and provide important resources to stakeholders, all with the goal of providing visitors authentic experiences. Read time: 3 minutes
-
Harnessing Social Media for Millennials
What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes. Read time: under 3 minutes
-
Taglines & Positioning Statements
Crafting an effective tagline for a destination marketing organization involves capturing what makes a community unique and what visitors might feel when they experience it. Instead of relying solely on a tagline, use the insights gained from this process to enrich all marketing channels and effectively communicate your brand. Read time: under 3 minutes
-
Leverage Drive-Through Traffic
DMOs can leverage drive-through visitors by capitalizing on their spending power, converting them into repeat visitors, and creating ambassadors for their destination. Encouraging local retailers to stay open late and addressing potential negative experiences can turn these passersby into valuable guests. Read time: 3 minutes
-
Know How to Improve Your Website
Website analytics are like a dashboard that shows you how well your digital efforts are working. By setting clear goals and regularly reviewing metrics, you can make informed changes to improve your site’s performance and engagement. Read time: under 3 minutes