Insights
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5 Mistakes to Avoid in DMO Marketing
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes
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7 Secrets to Developing an Effective DMO Strategic Marketing Action Plan
A comprehensive strategic marketing plan is more than just a list of tactics. Read more for tips to developing a more efficient and effective marketing plan of action for your DMO. Read time: 4 minutes
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Choosing Effective DMO Marketing Partners
Extend your DMO’s reach and efficiency by collaborating with experienced marketing professionals, who can assist with everything from social media management to campaign strategy and execution. Read time: 5 minutes
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Four Ways to Make Locals Key Players in Your Marketing Strategy
It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voices to elevate your destination. Read time: 5 minutes
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Instagram Strategy for Your DMO
Leverage Instagram’s high engagement by building a loyal audience through cross-promotion, competitor research, and community interaction. Share unique local content and use strategic hashtags to maximize reach. Read time: 5 minutes
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Tourism IS Economic Development
Do your stakeholders see the connection between tourism and economic development? Knowing the numbers, and sharing that with your tourism partners will help you share the story of your destination. Tourism is not just about fun leisure activities, it is also about the jobs it provides and the amount of money it saves taxpayers. Read time: 5 minutes
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Stakeholder Collaboration: Foster Communication With Your Partners
Research is a valuable tool and can be used as a vehicle to further stakeholder collaboration. Collecting opinions, input and information from stakeholders can facilitate product development, help a DMO refine their message and provide important resources to stakeholders, all with the goal of providing visitors authentic experiences. Read time: 3 minutes
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Leverage Drive-Through Traffic
DMOs can leverage drive-through visitors by capitalizing on their spending power, converting them into repeat visitors, and creating ambassadors for their destination. Encouraging local retailers to stay open late and addressing potential negative experiences can turn these passersby into valuable guests. Read time: 3 minutes
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Smart CVBs & DMOs Provide New Connections for Meeting Planners
Meeting planners struggle with limited resources, but CVBs and DMOs can help by acting as strategic partners. By leveraging local expertise and community partnerships, they can boost event success and attendance. Read time: 3 minutes
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Stakeholder Collaboration: From Chaos to Cooperation
Getting stakeholders to collaborate can be tough for DMOs. Start by sharing your vision and showing the economic benefits of tourism. Annual meetings are great for aligning goals, building partnerships, and discussing strategies to boost the destination. Read time: under 2 minutes