Insights
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The Shifting Role of the DMO
As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes
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Make Live Streaming Video Work for Your Destination
With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips. Read time: 5 minutes
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Bleisure is Booming–Is Your DMO Embracing The Latest Travel Trend?
Bleisure is the new travel trend that’s mixing business travel with leisure. As bleisure travelers extend stays and spend big bucks in destinations, is your DMO taking advantage of this opportunity? Read time: 6 minutes
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The View From Above–A Guide to Drones and Aerial Footage
Are you considering incorporating some aerial footage? With the advent of the quadcopter (or drone), it is now possible to capture stunning video and photography without breaking your budget! Read time: 5 minutes
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Leveraging Research to Maximize ROI
Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia. Read time: under 5 minutes