Insights
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The View From Above–A Guide to Drones and Aerial Footage
Are you considering incorporating some aerial footage? With the advent of the quadcopter (or drone), it is now possible to capture stunning video and photography without breaking your budget! Read time: 5 minutes
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Choosing Effective DMO Marketing Partners
Extend your DMO’s reach and efficiency by collaborating with experienced marketing professionals, who can assist with everything from social media management to campaign strategy and execution. Read time: 5 minutes
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The Power of Video for Your Destination
Video is the preferred modern medium and can summarize your destination succinctly. But be sure to ask yourself these questions so you can produce one appropriate for your DMO. Read time: 4 minutes
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Instagram Strategy for Your DMO
Leverage Instagram’s high engagement by building a loyal audience through cross-promotion, competitor research, and community interaction. Share unique local content and use strategic hashtags to maximize reach. Read time: 5 minutes
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Make Your Content Go the Extra Mile
Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading. Read time: under 4 minutes
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Harnessing Social Media for Millennials
What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes. Read time: under 3 minutes
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Building Authentic Imagery Using the Four Cs
Authentic photos and videos are essential for destination marketing, capturing both special and everyday moments to showcase your destination's true charm. Collaborate with locals and visitors to get genuine images that highlight your community's unique appeal. Read time: 6 minutes.