Insights
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Marketing to Women—Is Your Destination Missing the Mark?
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know. Read time: 4 minutes
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The Shifting Role of the DMO
As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes
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Marketing Meeting Attendee Personas to Meeting Planners
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign. Read time 7 minutes
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Building a Social Media Action Plan
Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO. Read time: 7 minutes
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DMO Brand and Website Evaluation
When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes
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Effective Pay Per Click Strategies to Drive Tourism
Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO. Read time: 6 minutes
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Mobile-First Strategy - Starting on the Small Screen
With 1.2 billion mobile web users worldwide, a “mobile-first strategy” for your destination website ensures the most optimal user experience for visitors on mobile devices. Read time: 4 minutes
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Destination Rebranding after a Crisis – Dauphin Island, Alabama
When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes
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Award-Winning Campaign (and Results!) on a Limited Marketing Budget
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes
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5 Mistakes to Avoid in DMO Marketing
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes