Insights
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Know How to Improve Your Website
Website analytics are like a dashboard that shows you how well your digital efforts are working. By setting clear goals and regularly reviewing metrics, you can make informed changes to improve your site’s performance and engagement. Read time: under 3 minutes
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Stakeholder Collaboration: From Chaos to Cooperation
Getting stakeholders to collaborate can be tough for DMOs. Start by sharing your vision and showing the economic benefits of tourism. Annual meetings are great for aligning goals, building partnerships, and discussing strategies to boost the destination. Read time: under 2 minutes
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Fam Tour Fast Forward with VR
Virtual Reality is transforming destination marketing, offering immersive experiences that could revolutionize how meeting planners and travelers explore potential locations. From virtual FAM Tours to interactive venue showcases, VR technology is making it easier to bring destinations to life from anywhere. Read time: 5 minutes
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Destination Marketing Action Plan Worksheet
A Destination Marketing Action Plan (MAP) helps you organize and prioritize your marketing strategy. Check out Stamp’s MAP guide and download our handy worksheet to get started. Read time: 1 minute.
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Your Destination’s Online Reputation Matters
In today’s travel industry, online reviews are crucial for shaping destination perceptions and inspiring travel decisions. DMOs can enhance their city’s appeal by curating and managing online content and leveraging the influence of user-generated reviews. Read time: under 5 minutes.
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Destination Marketing Action Planning—It’s Time to Tune Up
Stamp has a long history of developing destination Marketing Action Plans (MAPs) for clients. Because of that experience, we have refined the process to help you navigate the complex and ever-changing ecosystem of lodging providers, meeting & event venues, shopping & dining opportunities, and attractions and help your DMO achieve its travel and tourism goals. Read time: 5 minutes
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The Value of LinkedIn for CVB Sales Professionals
LinkedIn is more than your online résumé. It is a professional social network geared toward finding leads, opportunities, connecting professionals, and sharing valuable industry research and news. Find out how you can make your LinkedIn profile stand out and work for you with some simple tips and tricks. Read time: 4 minutes
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Building Authentic Imagery Using the Four Cs
Authentic photos and videos are essential for destination marketing, capturing both special and everyday moments to showcase your destination's true charm. Collaborate with locals and visitors to get genuine images that highlight your community's unique appeal. Read time: 6 minutes.
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Will Short-Term Rentals Impact Your Lodging Tax Income?
More and more vacationers and travelers are choosing to stay in short-term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies is appealing to consumers, they are disruptive to DMOs. Read time: under 3 minutes
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Leveraging Research to Maximize ROI
Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia. Read time: under 5 minutes