Insights
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The SMERF Market—Give Me an E!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: five minutes.
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The DMO With The Best Information Wins
Are you using research to drive your destination marketing efforts? Market research is vital to the successful development of your tourism efforts, and the bedrock on which all effective marketing is based. Read time: 4 minutes
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Talent Release Form, a Photoshoot Must Have
Ensuring you have signed talent release forms is key for smooth and legally sound photoshoots. These forms protect your DMO and confirm your rights to use the imagery. Read time 4 minutes
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Destination Rebranding after a Crisis – Dauphin Island, Alabama
When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes
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The SMERF Market—Give Me an M!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The military group travel market encompasses events such as military reunions, meetings, and conferences and we have even included a bit on military related leisure travelers. Read time: 5 minutes
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How to Craft a Great RFP for Your DMO
The Request for Proposal is a big task for a DMO to undergo. Use these pointers to create an ideal RFP process that garners better results. The result may be a long lasting partnership with an agency that fits your organization’s needs. Read time: 4 minutes
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Destination Marketing Action Plan Workbook
Crafting a strategic marketing plan is crucial for any Destination Marketing Organization (DMO). This step-by-step guide, complemented by our downloadable tools, will help you create a clear and prioritized Marketing Action Plan (MAP) to guide long-range marketing efforts and inform short-term decisions. Read time: 3 minutes
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5 Steps to a Successful Photoshoot
Shooting compelling portraits of your destination requires plenty of planning and preparation. Don’t shortchange yourself by skipping these 5 steps that we believe are vital to a successful photoshoot. Read time: 6 minutes
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Award-Winning Campaign (and Results!) on a Limited Marketing Budget
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes
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The SMERF Market—Give Me an S!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups. Read time: 4 minutes