Insights
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Finding Your Main Attractors
Attractions, both tangible and intangible, draw visitors who value what they represent. Identify and market your main attractors to encourage travelers to choose your destination when they book their next trip. Read time: 4 minutes
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Content and Context Marketing, Part 1
Context marketing plays an important role in shaping your overall content marketing strategy. For DMOs, this means knowing who your target markets are, their roles in your success and what they need to believe in order for you to succeed with them. Your marketing plan will follow to line up with these targets. Read time: four minutes
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Watch Your Language: Words Matter in Tourism Marketing
Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language. Read time: four minutes
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What Motivates Visitors to Share Travel Content
There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence. Read time: 5 minutes
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Tripadvisor Rankings: Encourage the Conversation Part 4
We often advise DMOs to curate Tripadvisor rankings with their stakeholders as a means of encouraging positive conversation about your destination. Together, you can identify and promote the authentic local favorites that will accurately portray your city as a can’t-miss destination. Read time: four minutes
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What Comes First—Marketing Goals, Plan or Budget?
Always formulate the goals of the marketing efforts first and then prioritize and plan exactly how to budget the implementation of your Marketing Action Plan. Read time: seven minutes
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Retail Tourism - Harnessing the Power of Niche Marketing Part 5
Tap into the retail tourism niche market by promoting the unique local shopping experiences your destination has to offer. Read time: six minutes
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Use Geofencing and Geofilters to Encourage Visitation
By establishing digital fences around geographical locations, geofencing and geofilters allow you to target visitors with timely messages related to your destination. Read time: under 3 minutes
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Downloadable Destination Marketing Graphics, Volume 2
The right imagery can communicate your position or engage your audience. Our second set of destination marketing graphics, supporting “Harnessing Stakeholder Partnerships,” is available to you to download for use in any of your DMO’s communication and presentation materials. Read time: under three minutes
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Introduction to VR–A World of Pure Imagination
Virtual reality can immerse prospective visitors in your destination, giving them a sense of place without setting foot there. Learn the ins and outs of VR in our introduction to the medium. Read time: five minutes