Insights
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What Motivates Visitors to Share Travel Content
There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence. Read time: 5 minutes
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Rethinking the Website Redesign Process
As part of an overall rebrand, Stamp undertook a website redesign project for one of our DMO clients. Including modern design features, the latest interactive functionality and a CMS upgrade, Stamp was able to design a site that amplified our client’s brand and offered a seamless user experience among devices. Read time: under 8 minutes
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How to Make Personas Come to Life
Concepting original imagery for a branding campaign isn’t always easy. Stephen outlines his process and the steps he took to create four unique persona images for one of our DMO clients. Read time: 10 minutes
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Make Live Streaming Video Work for Your Destination
With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips. Read time: 5 minutes
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Mobile Video–A Guide to Shooting & Distributing
If you learn to shoot and distribute mobile video, you will be able to generate engaging content that tells your story quickly, efficiently and authentically. Read time: 6 minutes
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Millennials vs Boomers. Shake up your marketing strategies.
Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies. Read time: 3 minutes
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Talent Release Form, a Photoshoot Must Have
A talent release form is an important tool used to protect from liability and licensing issues by allowing you the right to use subject’s imagery for advertising purposes. Read time 4 minutes
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5 Steps to a Successful Photoshoot
Shooting compelling portraits of your destination requires plenty of planning and preparation. Don’t shortchange yourself by skipping these 5 steps that we believe are vital to a successful photoshoot. Read time: 6 minutes
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The View From Above–A Guide to Drones and Aerial Footage
Are you considering incorporating some aerial footage? With the advent of the quadcopter (or drone), it is now possible to capture stunning video and photography without breaking your budget! Read time: 5 minutes
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Choosing Effective DMO Marketing Partners
Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection. Read time: 5 minutes