Insights
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Your Printed Visitor Guide Can Be a Destination Marketing Machine
Potential visitors still use a printed visitor guide as a planning tool. With smart design and digital printing technology, your destination’s guide can become an effective, forward-thinking marketing tool. Read time: 4 minutes
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The SMERF Market—Give Me an E!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: five minutes.
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The SMERF Market—Give Me an M!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The military group travel market encompasses events such as military reunions, meetings, and conferences and we have even included a bit on military related leisure travelers. Read time: 5 minutes
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Creating Added Value for Meeting Planners with Custom Landing Pages
Stand out from your competition by offering an added-value, custom landing or event page for planners. Read time: under 5 minutes
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Smart CVBs & DMOs Provide New Connections for Meeting Planners
The biggest challenge for meeting planners is having to do more with less. Even with limited resources, planners are still expected to deliver memorable, successful meeting experiences. What might look like an impossible task for a meeting planner, is actually an opportunity for partnerships with their CVB/CMO. Read time: 3 minutes
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Fam Tour Fast Forward with VR
Giving meeting planners a visual experience during the decision-making phase of the venue search process is vital. Research tells us that videos are found to be 58% more trustworthy than still imagery or words alone. The advent of Virtual Reality (VR) in the hands of your DMO opens the door to the most immersive video to date and a chance to take your Familiarization Tour experience to the next level. Read time: 5 minutes
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The Value of LinkedIn for CVB Sales Professionals
LinkedIn is more than your online résumé. It is a professional social network geared toward finding leads, opportunities, connecting professionals, and sharing valuable industry research and news. Find out how you can make your LinkedIn profile stand out and work for you with some simple tips and tricks. Read time: 4 minutes