Insights
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Choosing Effective DMO Marketing Partners
Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection. Read time: 5 minutes
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The Power of Video for Your Destination
Video is the preferred modern medium and can summarize your destination succinctly. But be sure to ask yourself these questions so you can produce one appropriate for your DMO. Read time: 4 minutes
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Instagram Strategy for Your DMO
Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms. Read time: 5 minutes
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Make Your Content Go the Extra Mile
Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading. Read time: under 4 minutes
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Harnessing Social Media for Millennials
What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes. Read time: under 3 minutes
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Building Authentic Imagery Using the Four Cs
You’ve heard the old saying “a picture’s worth a thousand words”—as a destination marketing professional you want to make sure the pictures you use to communicate the right thousand words. At Stamp, we believe that a visual sense of authenticity comes from capturing, collecting, and curating images that feature both extraordinary moments and everyday life. Read time: under 5 minutes