Regardless of why visitors have chosen your destination for their next trip, tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to return with friends or family and to recommend their experience to others.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
what3words is a free tool with the potential to revolutionize tourism and travel, mapping, wayfinding, navigation, and communications as we know it. Check out this introduction and link to three brief what3words videos to learn more for yourself. Your mind will be racing.
At its core, wayfinding is about user experiences. Technology has become so portable. It’s time to consider how destination marketers can bring more usable information to their guests where they are, and when they need it. Here are a few things to consider doing to assist visitors outside of the visitor center.
Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language.
Destinations should consider employing mapping technology to enhance the visitor experience beyond traditional wayfinding means.
In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience.
Smart wayfinding is a 24-7 tour guide and reliable method of communicating directions. With thoughtful consideration for how visitors arrive, your wayfinding system can also serve as the ultimate tourism ambassador for your destination.