More Than an Interstate Exit
Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
by Camille Leonard posted April 8, 2021 Category: Wayfinding
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
by Camille Leonard posted April 8, 2021 Key Elements of a Destination in 2021, Part 1: Access
Tourism experts agree that there are fundamental expectations your DMO must meet in order for visitors to plan to visit your destination, return with friends or family, and recommend their experience to others. Read time: under 4 minutes
by Victoria Belton posted May 20, 2020 Key Elements of a Destination, Part 1: Access
Regardless of why visitors have chosen your destination for their next trip, tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to return with friends or family and to recommend their experience to others.
by Victoria Belton posted March 15, 2019 what3words Will Blow Your Mind
what3words is a free tool with the potential to revolutionize tourism and travel, mapping, wayfinding, navigation, and communications as we know it. Check out this introduction and link to three brief what3words videos to learn more for yourself. Your mind will be racing.
by David Allred posted December 3, 2018 Wayfinding 104: Beyond Navigation
At its core, wayfinding is about user experiences. Technology has become so portable. It’s time to consider how destination marketers can bring more usable information to their guests where they are, and when they need it. Here are a few things to consider doing to assist visitors outside of the visitor center.
by Camille Leonard posted November 21, 2018 Watch Your Language: Words Matter in Tourism Marketing
Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language.
by David Allred posted July 24, 2018 Wayfinding 103: Harnessing Mapping Technology
Destinations should consider employing mapping technology to enhance the visitor experience beyond traditional wayfinding means.
by Camille Leonard posted April 6, 2018 Wayfinding 102: Creating and Confirming the Guest Experience
In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience. Read time: under 5 minutes
by Camille Leonard posted February 1, 2018 Wayfinding 101: Effective Signs Point to Love
Smart wayfinding is a 24-7 tour guide and reliable method of communicating directions. With thoughtful consideration for how visitors arrive, your wayfinding system can also serve as the ultimate tourism ambassador for your destination. Read time: under 6 minutes
by Camille Leonard posted August 15, 2017