• The Shifting Role of the DMO

    The Shifting Role of the DMO

    David says… As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes

    READ MORE

  • Make Live Streaming Video Work for Your Destination

    Make Live Streaming Video Work for Your Destination

    Jim says… With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips. Read time: 5 minutes

    READ MORE

  • Effective Website Planning Steps

    Effective Website Planning Steps

    Stamp says… Developing your website requires comprehensive, strategic planning. Read about our website planning process and which questions need to be answered as you work through each step of creating a website. Read time: under 4 minutes

    READ MORE

  • DMO Brand and Website Evaluation

    DMO Brand and Website Evaluation

    Leigh says… When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes

    READ MORE

  • Effective Pay Per Click Strategies to Drive Tourism

    Effective Pay Per Click Strategies to Drive Tourism

    Stamp says… Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO. Read time: 6 minutes

    READ MORE

  • Secrets to Creating a Successful Content Marketing Strategy

    Secrets to Creating a Successful Content Marketing Strategy

    Maghen says… The secret recipe for a successful content marketing strategy can be summarized in four steps—Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes

    READ MORE

  • Mobile-First Strategy - Starting on the Small Screen

    Mobile-First Strategy - Starting on the Small Screen

    Stamp says… With 1.2 billion mobile web users worldwide, a “mobile-first strategy” for your destination website ensures the most optimal user experience for visitors on mobile devices. Read time: 4 minutes

    READ MORE

  • Six Strategies to Promote Your DMO’s Trade Show Presence

    Six Strategies to Promote Your DMO’s Trade Show Presence

    Jim says… Are you overlooking a critical step in your trade show prep? Pre-marketing your destination’s presence is essential for boosting booth traffic and maximizing post-event follow-up. Learn practical strategies to enhance your trade show impact, from creating a dedicated landing page to leveraging social media and email campaigns. Read time: 4 minutes

    READ MORE

  • Award-Winning Campaign (and Results!) on a Limited Marketing Budget

    Award-Winning Campaign (and Results!) on a Limited Marketing Budget

    Jim says… The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes

    READ MORE

  • 5 Mistakes to Avoid in DMO Marketing

    5 Mistakes to Avoid in DMO Marketing

    Camille says… Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes

    READ MORE