Case Studies
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Promoting Unique Offerings to Extend Stays in Tifton, GA
We worked with Tifton Tourism to launch a new campaign to focus on one niche target—Agritourism. In Tifton, it’s active year-round, offering something new to do seasonally. The Marketing Action Plan pointed to Agritourism when defining that Tifton is ideally suited for SMERF events, agritourism excursions and stop-overs.
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North Little Rock—A Brand Apart
North Little Rock, Arkansas is literally almost a stone’s throw from its sister city, the state capital of Arkansas. Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly small to medium sized communities. Regionally, they often share attractors and attributes that draw similar visitors. Read time: 6 minutes
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A New Brand Gives Lift to Dothan Regional Airport
A new logo signals a newer, more up-to-date travel experience for those who choose to fly from Dothan Regional Airport. While a companion social media effort results in better than triple-digit increases in engagement across their channels.