Before rebranding your destination, you must first decide if your brand needs a reboot, and why. We discussed this brand evaluation process previously and included a handy little checklist to help you answer these questions. Once your organization has made the decision to initiate a rebrand, there is a lot of territory to cover! We felt it would be helpful to cover that topic in this article and include some pointers on what to keep in mind. Download our white paper on what you need to be mindful of as you embark on the rebranding journey.