Brand Evaluation Process Checklist
Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.
Initiating an overall rebrand of your destination is a big decision! The rebrand itself can be a pretty intensive process that takes time and considerable effort to accomplish. But, before you even get started on the actual rebranding process, you should conduct a thorough review of all available research and information so you can make informed decisions related to this effort. To assist you with this process, we felt it would be beneficial to provide a checklist to ensure that no critical steps are overlooked as you move forward with and through the rebranding process with your DMO team, board and various stakeholders. Enter your information below and download our (free!) brand evaluation checklist to get started.