Travel & Tourism Marketing
Our “All Out” campaign connected with the destination's key personas and produced measurable results.
Independent research studies conducted for the CCVB revealed that many Columbus visitors appreciated the numerous outdoor adventures emphasizing the variety of outdoor activities only steps away from fine dining, arts and family-friendly entertainment. In addition to being recognized with multiple regional awards, the “Go All Out” campaign produced an amazing ROI for Columbus.
In the first four months of the campaign, traffic to the website increased by 21% year over year. The economic impact of hotel stays was 57% over the 2016 goal and generated a total of $35.4M in sales & lodging tax revenue.
After identifying the top four personas of meeting attendees in Columbus, GA, direct mailers were created to address the interests of each persona with custom photography to deliver in a targeted campaign to regional meeting planners. The last mailer was an oversized fold-out showcase of the market featuring each persona and highlights of area attractions.
Brand and message monitoring play an important part in our strategy.
Based on third-party research, we swapped this social media ad from “thrills” to “float” creative—our click-through rate TRIPLED from 1.44% to 4.31%.
While national advertising in travel guide sections focused on whitewater and local food in the warm months, larger format regional ads enabled Stamp to present Columbus as a destination offering a wide variety of experiences and present the story of what a visitor might experience during an overnight stay.
Visitor Center Environment Design
- Research Interpretation
- Concept & Campaign Development
- Brand Strategy
- Art Direction & Graphic Design
- Photography & Videography
- Media Planning
- Social Media Management
- Digital Marketing
- Website Design & Development
- Environment Graphics