Travel & Tourism Marketing

VisitColumbusGA

Our “All Out” campaign connected with the destination's key personas and produced measurable results.

Independent research studies conducted for the CCVB revealed that many Columbus visitors appreciated the numerous outdoor adventures emphasizing the variety of outdoor activities only steps away from fine dining, arts and family-friendly entertainment. In addition to being recognized with multiple regional awards, the “Go All Out” campaign produced an amazing ROI for Columbus.

As Columbus evolves, so does the brand.

A new identity that reflected the energy and growth Columbus was experiencing was needed. The "All Out" campaign expressed the momentum Visit Columbus was gaining, but its history-focused logo and tagline seemed out of sync. Our solution: the “Radiant C” logo—a sun-like burst full of possibilities, just like the city.

OLD LOGO

NEW LOGO

A website that's on-brand provides a powerful platform for all of Columbus' marketing efforts.

The goal of the content for the channels used to promote Columbus, GA is to drive leisure travelers as well as meeting planners to the site. A consistent tone of voice and brand utilizes every opportunity to engage and convert these target audiences.

Check out the site at VisitColumbusGA.com

We prioritized the inclusion of authentic imagery in the redesign with on-location photography/videography. The new site harnesses the energy of video toppers that juxtapose "All Out" daytime adventure with evening pursuits, like fine dining or a show. Larger images and a much brighter color palette add life to the block navigation lower on the page. The website redesign, focused on an improved user experience, multiple campaign-specific landing pages, and Search Engine Optimizations, has improved site traffic and increased destination awareness.

“Tourism is economic development. The team members at Stamp took our destination research and used it to help us create and then measure success. The results have been phenomenal. Thanks to the team at STAMP. You make the Visit Columbus CVB #AllOutProud.”

—Peter Bowden, President and CEO of Visit Columbus (GA)

Through a paid social advertising campaign, our goal with Visit Columbus GA is to showcase the many attractors that bring visitors to Columbus with a focus on four personas: Arts, Outdoors, Entertainment, and Food enthusiasts.

Linking to a specific blog on their website “Top 12 Things To Do In Columbus GA” that showcases local attractors that fall into these four personas, we’ve seen a 153% increase in page traffic from our social media ads alone in the past six months (compared to the six months prior), as well as a 70% increase in new users from Facebook and a 38% increase in new users from Twitter to the Visit Columbus GA website in general.

Regional publication insertions ask leisure travelers to "Go All Out" their way.

The print campaign emphasizes the close proximity of outdoor adventures to the nearby entertainment district. We use information from the publications' editorial calendar and readership to feature content that potential readers find appealing. By combining activities like urban rafting, cycling, or ziplining with world-class dining, shows, museums, and entertainment, we offer leisure travelers exciting trip ideas that encourage them to stay overnight.