LaGrange, GA is one of those charming southern towns that has reinvented itself, while still preserving what makes it unique. An hour south of Atlanta, LaGrange is home to one-of-a-kind attractions, a charming downtown, gorgeous recreation areas, intriguing museums and cultural attractions, nearby wineries, multiple breweries, a formidable antique shopping scene, and plenty of thrilling activities.LaGrange, GA is one of those charming southern towns that has reinvented itself, while still preserving what makes it unique. An hour south of Atlanta, LaGrange is home to one-of-a-kind attractions, a charming downtown, gorgeous recreation areas, intriguing museums and cultural attractions, nearby wineries, multiple breweries, a formidable antique shopping scene, and plenty of thrilling activities.

We began by pairing subsets of leisure traveler personas, focusing ads on things to see and do that would have appeal. Then, choosing selected publications with relevant editorial content to deliver our message to target demographics.

Copy focused on the visitor experience and the power of storytelling that supports “Oh, The Stories You’ll Tell” as the destination’s tagline.

This series received a Gold Award in the category of Magazine Advertising–Series at the National Service Industry Advertising Awards and a Silver ADDY® Award in the Magazine Ad Campaign category of the American Advertising Awards.