Stamp Destination Marketing - Make Your Mark

Luxury Homes on 30-A Sanders Beach Rentals, Vacations & Property Management

Description

Sanders Beach Rentals provides families the ultimate luxury beach vacation along scenic highway 30-A on Florida’s Gulf Coast. However, the client’s old brand did not communicate the luxurious offerings, first-class service or sense of complete escape they offer. In addition to a new look, they wanted to grow the number of luxury homes in their portfolio and needed a marketing action plan to do this. Stamp was selected to rebrand the company and provide strategic planning to get them to the next level.

Objectives

Develop a Marketing Action Plan to grow their portfolio of luxury homes and condos along 30-A.
Retain current homes in the Sanders Beach Rentals portfolio that fit the “Sanders Standards” luxury profile.
Retain current rental guests and grow their client base targeting key cities in the Southeast.
Create a newly designed logo and brand voice to be implemented across marketing platforms.
Create a complete communications package.
Design a printed company sales presentation package that reflects the company’s luxury identity to be used to recruit new properties to the portfolio.
Develop and design a print ad series.
Design an e-marketing campaign targeted to past rental guests to encourage increased bookings during the shoulder season. Early campaigns resulted in a 60% open rate and 40% click-through rate.

Deliverables

Marketing Action Plan
Logo design
Communications Package
Customizable Sales Presentation
Print Ads
Email Design and Delivery

Areas of Expertise

Strategic Planning
Branding
Print Design
Email Marketing

Sanders Beach Rentals Logo
Mobile Optimized Email
Sanders Letterhead and Identity
Sanders Presentation Kit
Sanders Magazine Ad
Sanders Magazine Ad
Sanders Magazine Ad

Montgomery Chamber CVB Tifton Tourism

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