I promise, you are about to spend the most interesting 10 minutes of your day — possibly even of your week.
As a marketing professional serving the tourism and travel industry, my mind is blown. Simply put, what3words has the potential to revolutionize tourism and travel, mapping, wayfinding, navigation, and communications as we know it.
If you have not heard of what3words yet, watch their 57-second Travel and Tourism teaser video here:
Simple, accurate, multilingual, and operational even when offline, this new way of mapping the world makes difficult-to-find locations easily accessible. Intrigued? Want to understand more? Check out what what3words has to say about their mission:
If you’ve got another 5 minutes to spare, this TED talk with what3words’ founder Chris Sheldrick is well worth your time:
As destination management professionals, you are in charge of shaping the visitor experience. We have written extensively about this in our wayfinding series, and this new technology offers a creative way to pinpoint exact locations and guide visitors to hard-to-find places — like a beautiful waterfall that’s off the beaten path or gorgeous sunset views that are not found on a map. And as you curate the visitor experience by guiding them as they explore your destination, consider using this remarkable tool to simplify and guide their journey.
Stamp has no connection to and is not endorsing this technology. However, my bold prediction is that what3words will connect us all in ways we can’t even imagine today.