Ten Year Challenge: Websites Then and Now


If you’re not on Facebook, then you may not have heard about the Ten Year Challenge, where users share their profile photo from ten years ago alongside their current profile photo in an effort to show just how much they’ve changed in that time period.

To participate in the Ten Year Challenge, we put a creative spin on it and examined the 10-year differences on some of our client’s websites — and on our own! Websites in 2009 were not yet mobile-responsive or centric on faster loading times and accessibility. CSS was exploding and becoming the new “normal” for websites.  While it’s fun to see what we think now is out-dated and maybe weird from 10 years ago, we remember that these were “modern” for that time, featuring design and interaction elements of the day. We’ve used the Internet Archive’s Wayback Machine to pull these images. A little disclaimer: The Wayback Machine does not display Flash files and may not fully load some images.

Dauphin Island: This website did not yet use CSS and was developed using tables, but that was standard for that time. Today, the website for the Town of Dauphin Island is developed in Expression Engine and is mobile-responsive.


Dauphin Island Website: 10 Years Ago
Stamp did not design and develop Town of Dauphin Island’s website from ten years ago.


Dauphin Island Website - 2019

Tifton Tourism: This website did not yet use CSS or implement the now ubiquitous wide/full screen design. However, it is clean and easy to find what you’re looking for. Today, Tifton Tourism’s webiste is developed in Expression Engine and utilizes the width of the screen you are viewing it on.


Tifton Tourism Website: 2009
Stamp did not design and develop Tifton Tourism’s website from ten years ago.


Tifton Tourism Website: 2019

STAMP: While Stamp didn’t exist ten years ago, we were formed from two companies that did: LWT and Reid O’donahue. LWT’s site back then was Flash-based and very popular in 2009. Today, using Flash to build a website is considered poor practice. Why? Flash is unable to be displayed on Apple mobile devices, which is one of the factors that helped lead to its demise. Flash was also bad for SEO practices and Google indexing, as any text in Flash was shown as an unsearchable image instead of live text. Reid O’donahue’s site at least used live type, but again, the Flash elements are not showing. Today’s Stamp Destinations site is developed in WordPress, utilizes live-type elements and is fully searchable.


LWT Website: 2009


Stamp's Website: 2019

Have you looked at your site from ten years ago? Check it out and let us know what you think!

Posted in Case Study Tags