Curating content from social influencers is an effective strategy for reaching potential visitors who may be on the fence about visiting your city, or who may have not considered your place to be a viable option for business, leisure or bleisure travel.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives.
Much time and effort is required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered.
As potential visitors formulate their travel plans, unique, one-of-a-kind experiences are often at the top of their travel wish list. Leverage these must-have experiences to generate the Fear Of Missing Out (FOMO) and encourage travelers to book an overnight stay in your city.
We recently had the opportunity to attend the annual Georgia Governor’s Conference and network with like-minded tourism professionals. Topics ranged from 2019 tourism trends to influencer and content marketing strategies -- all with the underlying goal of learning how to become a more memorable destination. Here are 4 key takeaways.
In this installment of Encourage The Conversation, we discuss the importance of influencer marketing as it relates to your destination and how to integrate it into your overall social media strategy.
Meeting Planners often look for several key components when choosing a destination to host their next event. And surprisingly enough, cost is not the number one deciding factor. For mid-sized markets to compete successfully with larger destinations, they need to leverage testimonials and user-generated content to attract the attention of meeting planners.
Until fairly recently, 360 content was a buzzword, a fad, something without any practical application. But as the technology has advanced beyond gaming and into the replication of realistic experiences, its marketing potential has skyrocketed.
Encourage repeat visits to your destination by presenting reasons for travelers to return with their family or friends. Giving these departing guests a list of your "Must-Dos, Must-Sees and Must-Eats" will give them multiple reasons to bounce back to you.
Group travel is an attractive target market for many DMOs, but forging fruitful relationships with meeting planners can be a challenge. To stand out among competing destinations, up the ante by offering specialized group and meeting services for planner's needs.