When it comes to shaping the visitor experience and encouraging repeat visits, there are definitive steps you can take to elevate awareness of your destination in the minds of travelers — we’ve covered quite a few of them in our video series the past year. Here is a brief recap of 10 strategies to supplement your marketing plan and facilitate positive conversations about your destination.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Keeping your visual content authentic is very important. Nothing sells your destination better than modern, unexpected, fresh, original photography. But, does that mean there's never a time to purchase an image that has already been created? We'll visit the about the benefits and pit-falls of stock photography and when it's the most appropriate choice for your project.
Getting local leaders, business owners and members in your community to recognize the economic impact your destination's travel and tourism ecosystem generates presents a unique challenge to virtually all Destination Management Organizations. Get some ideas to meet this opportunity head-on. Read time: 5 minutes
Brand building involves more than just logo creation. It's exploring what makes your destination unique and leveraging it to attract visitors to your destination. Sometimes, that means taking risks with bold creative and operating outside of your comfort zone.
To participate in the Ten Year Challenge, we thought it’d be fun to examine the 10-year differences on some of our client’s websites — and on our own! While sites from 10 years ago featured design and interaction elements that were groundbreaking in their day, things have drastically changed. What was once sleek is now outdated in comparison to today's functionality and popular designs.
Like your Marketing Action Plan, your social media marketing strategy should continually evolve to reflect what data is telling you about the platform preferences and media consumption habits of your target markets. What made your social strategy successful two years ago likely will not have the desired impact today due to evolving trends and algorithms. So how do you stay ahead of the curve?
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination.
Every DMO hopes for positive online reviews of their destination. But what do you do when the reviews are negative? How do you regain control of the narrative and rehabilitate your destination's image? David and Victoria share a few ideas in this 50 second video.
Whether you’re a seasoned destination marketing professional or new to destination marketing, your job is to ensure your marketing message is on target, visible and produces results. Let an understanding of design hierarchy guide your efforts. Read time: 3 minutes.
Travelers are increasingly seeking out unique, one of a kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.