The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The religious group covers a variety of faiths and denominations as well as all age and subset groups within.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
It is possible to create a fantastic natural light photo when you know where and when to shoot your subject. Study these three tips to get better photos of your beautiful destination.
As meeting groups look beyond big convention cities for meeting and convention options, smaller destinations have the opportunity to elevate their destination’s meeting brand through convention districts that package meeting and entertainment offerings in convenient proximity to each other.
Potential visitors still use a printed visitor guide as a planning tool. With smart design and digital printing technology, your destination’s guide can become an effective, forward-thinking marketing tool. Read time: 4 minutes
Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO.
The secret recipe for a successful content marketing strategy can be summarized in four steps – Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO.
With 1.2 billion mobile web users worldwide, a “mobile-first strategy” for your destination website ensures the most optimal user experience for visitors on mobile devices.
A well-rounded marketing plan begins before, continues during and follows up after an event. Using these six strategies will help increase awareness for your destination, develop a more impactful presence and make the best use of your destination’s trade show investment.
Occasionally, DMOs run into CAVEs or Citizens Against Virtually Everything. We'll show you how to engage CAVEs, explain the importance of Tourism and Travel to them and potentially convert them from selfish to selfless.
Today’s range of multi-platform digital tools can make it easier than ever for a DMO to stay productive, ahead of schedule, and organized. We’d like to share a couple of our favorites.