At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute
by David Allred posted May 6, 2021 When it comes to your vacation rental management social media efforts, you need not focus your energy on follower count and post likes. In this blog we share tips to help you step back and take a look at your social media accounts like you would if you were a potential guest. Read time: under 3 minutes
by Maghen Barranco posted April 28, 2021 Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
by Camille Leonard posted April 8, 2021 Building a Marketing Action Plan (MAP) is one of the fundamental steps to developing and managing cohesive marketing efforts. This video illustrates the MAP development process using an example everyone can understand - starting a T-Ball team.
by David Allred posted March 25, 2021 Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO.
by Maghen Barranco posted March 4, 2021 It’s more important than ever to keep information updated on leading travel platforms as potential visitors are hungry for information. Keeping information updated in real-time on TripAdvisor will be crucial to giving travelers the confidence to return to your destination.
by Jim Leonard posted February 10, 2021 A Marketing Action Plan (MAP) is a “road map” that will lead your organization to success. However, to determine if you are succeeding in your efforts, you have to define what “success” is for your organization. Here we discuss the formula for building what we call “The Success Statement.” Read time: under 2 minutes
by David Allred posted February 4, 2021 For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering.
by David Allred posted January 28, 2021 Virtual reality is quickly getting to the point where it can be utilized by virtually everyone, and many organizations in tourism and real estate have begun using it to offer a more immersive try-before-you-buy experience. Here we discuss some basic tools you'll need if you are considering experimenting with VR for your destination.
by Kyndall Stoker posted January 14, 2021 As we transition into 2021, we all understand things will be different from pre-pandemic life. As one of the hardest-hit industries, travel and tourism has—and will be forever—changed because of it. Here we offer some predictions of travel trends for 2021.
by Jim Leonard posted January 6, 2021