Keeping your visual content up-to-date is very important. Nothing sells your destination better than modern, unexpected, fresh photography. But, does that mean there's never a time to purchase an image that has already been created? Let’s talk about the benefits of stock photography and when it's the most appropriate choice for your project.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
An alarming number of local stakeholders consider tourism to be a peripheral issue — one that they can neither influence nor benefit from — and getting them to understand otherwise can feel like an uphill battle. But remember: you are the expert in this field and should feel empowered to address these challenges when sharing your DMO’s value. Read time: 5 minutes
Brand building involves more than just logo creation. It's exploring what makes your destination unique and leveraging it to attract visitors to your destination. Sometimes, that means taking risks with bold creative and operating outside of your comfort zone.
Like your Marketing Action Plan, your social media marketing strategy should continually evolve to reflect what data is telling you about the platform preferences and media consumption habits of your target markets. What made your social strategy successful two years ago likely will not have the desired impact today due to evolving trends and algorithms. So how do you stay ahead of the curve?
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination.
Every DMO hopes for positive online reviews of their destination. But what do you do when the reviews are negative? How do you regain control of the narrative and rehabilitate your destination's image? David and Victoria share a few ideas in this 50 second video.
Whether you’re a seasoned destination marketing professional or new to destination marketing, your job is to ensure your marketing message is on target, visible and produces results. Let an understanding of design hierarchy guide your efforts. Read time: 3 minutes.
Travelers are increasingly seeking out unique, one of a kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.
There is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Here are 5 trends that will dominate travel and tourism in the new year and how your DMO can leverage them.
what3words is a free tool with the potential to revolutionize tourism and travel, mapping, wayfinding, navigation, and communications as we know it. Check out this introduction and link to three brief what3words videos to learn more for yourself. Your mind will be racing.