As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: 6 minutes
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place.
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination.
Regardless of why visitors have chosen your destination for their next trip, tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to return with friends or family and to recommend their experience to others.
When it comes to shaping the visitor experience and encouraging repeat visits, there are definitive steps you can take to elevate awareness of your destination in the minds of travelers — we’ve covered quite a few of them in our video series the past year. Here is a brief recap of 10 strategies to supplement your marketing plan and facilitate positive conversations about your destination.
Keeping your visual content authentic is very important. Nothing sells your destination better than modern, unexpected, fresh, original photography. But, does that mean there's never a time to purchase an image that has already been created? We'll visit the about the benefits and pit-falls of stock photography and when it's the most appropriate choice for your project.
Getting local leaders, business owners and members in your community to recognize the economic impact your destination's travel and tourism ecosystem generates presents a unique challenge to virtually all Destination Management Organizations. Get some ideas to meet this opportunity head-on. Read time: 5 minutes
Brand building involves more than just logo creation. It's exploring what makes your destination unique and leveraging it to attract visitors to your destination. Sometimes, that means taking risks with bold creative and operating outside of your comfort zone.
To participate in the Ten Year Challenge, we thought it’d be fun to examine the 10-year differences on some of our client’s websites — and on our own! While sites from 10 years ago featured design and interaction elements that were groundbreaking in their day, things have drastically changed. What was once sleek is now outdated in comparison to today's functionality and popular designs.
Like your Marketing Action Plan, your social media marketing strategy should continually evolve to reflect what data is telling you about the platform preferences and media consumption habits of your target markets. What made your social strategy successful two years ago likely will not have the desired impact today due to evolving trends and algorithms. So how do you stay ahead of the curve?