At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
A ton of effort is invested into a festival with the goal to compress as much ROI as possible into a few days. What if you could leverage the same theme, spread the efforts of hosting a large festival over time, and significantly increase ROI? Consider converting your festival into a series of events planned over the course of a season or year. Read time: under 2 minutes
by Camille Leonard posted July 15, 2021 There is a not-so-subtle difference between the words "attractor" and "attractions" but it is important for DMOs to use both in stakeholder discussions. Read this week's Insight to understand why. Read time: 3 minutes
by David Allred posted July 8, 2021 When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today?
by Kristin Dillensnyder posted June 17, 2021 Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
by Maghen Barranco posted May 27, 2021 In Part 3 of our Ethics in Advertising series, we discuss laws and rights in relation to music licensing. Read time: under 3 minutes
by Stephen Poff posted May 20, 2021 Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute
by David Allred posted May 6, 2021 When it comes to your vacation rental management social media efforts, you need not focus your energy on follower count and post likes. In this blog we share tips to help you step back and take a look at your social media accounts like you would if you were a potential guest. Read time: under 3 minutes
by Maghen Barranco posted April 28, 2021 Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
by Camille Leonard posted April 8, 2021 Building a Marketing Action Plan (MAP) is one of the fundamental steps to developing and managing cohesive marketing efforts. This video illustrates the MAP development process using an example everyone can understand - starting a T-Ball team.
by David Allred posted March 25, 2021 Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO.
by Maghen Barranco posted March 4, 2021