At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Typefaces and fonts are an important part of what we do in the world of communications. The shape and style of lettering helps convey mood and personality and is critical to conveying the brand promise. Here, we explore how font use is governed and what you should look out for when purchasing fonts or downloading free ones to use in your own materials.
by Leigh Farrior posted June 5, 2019 If the only new content regularly added to your website is on your events calendar, the probability of your destination showing up in people's online search results is low. To ensure your website ranks highly on search engines, consider maintaining a blog that regularly promotes all of your destination's offerings.
by Laura Hicks posted May 28, 2019 A brand standards manual (also known as a brand book, guide or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived.
by Leigh Farrior posted May 20, 2019 The travel and tourism industry is being steadily reshaped by the travel preferences of young travelers who are driven by the desire to experience other cultures, build life experience, and benefit from new learning opportunities. Understanding what they value, how they plan and what will motivate them to visit your destination can help your DMO formulate an effective communication strategy to draw youth travelers.
by David Allred posted May 15, 2019 Among the numerous ways social media can be used to foster positive perceptions about your place, influencer marketing has proven to be one of the most effective. And for small- to mid-sized destinations, collaborating with micro-influencers in particular can be an effective way to build credibility with your target markets.
by Maghen Barranco posted April 29, 2019 In the final installment of this series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth.
by Victoria Belton posted April 23, 2019 As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: 6 minutes
by Victoria Belton posted April 11, 2019 Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place.
by Victoria Belton posted April 3, 2019 In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination.
by Victoria Belton posted March 22, 2019 Regardless of why visitors have chosen your destination for their next trip, tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to return with friends or family and to recommend their experience to others.
by Victoria Belton posted March 15, 2019