Search engines are crowded and competitive, social channels are monetizing and the internet is overflowing with content. These factors and several others are making it ever harder to organically drive potential visitors to your website to learn more about your destination, and are making Pay Per Click (PPC) advertising an increasingly important component of DMO marketing strategies to maintain and grow visitation to their destinations.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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As the evolving tech wave continues to get more exciting, and more complicated, the debate of whether to “in-house or outsource” your marketing is heating up. Today, we want to offer some insight into why the topic of outsourcing your in-house marketing is being talked about more frequently and provide guidance in your quest to create and manage marketing in the most efficient and effective manner possible. Are we biased? Of course! We do this for a living. Are we right? Read on and you decide.
Getting granular with your marketing efforts can help drive occupancy growth by effectively engaging your target markets in highly specific, personalized, relevant and timely ways.
Whether you’re new around here or have been reading our blog since we started it a few years ago, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your destination.
We were recently invited to attend a lecture by Daniel Pacchioni, Creative Content Strategist with Universal Orlando's marketing department. Daniel provided timely, insightful advice on how to engage in the creative process when branding your destination. Here are 6 key takeaways from his presentation.
Regardless of your team size or budget, there are ways to make social media work for you without cutting corners. Here, we've summarized 6 common social media management mistakes, how they can affect your brand credibility, and what you can do to avoid them.
Whether you're working with an in-house marketing team or have chosen to outsource your marketing support, a structured creative brief is essential for keeping everyone on track. While every creative brief is different, there are 3 standard phases of development and a handful of pertinent questions every brief should answer.
Attending tourism and travel industry conferences is a great way to network with your peers and take in new perspectives on destination marketing and management trends. Stamp team members attended several tourism and travel conferences in the last year, and at a recent conference many of the themes we have been hearing in the last year came together under one roof. So, we put our heads together to summarize what seems to be resonating in the times we live in.
Evolving digital trends affect how travelers learn about new destinations, gather inspiration for their next trip and make decisions. To ensure that your destination is not overshadowed by bigger DMOs with budgets to match, it’s imperative to understand technical capabilities across the digital landscape and make smart decisions about how to deploy your marketing dollars for maximum impact. The following digital marketing tips can help you maximize your reach and make the most of your budget.
Skift has released its Megatrends Report for 2019, and we have combed through it to present the top 5 travel and tourism trends that your DMO should be tapping into, if its not doing so already.