The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
- By Topic
- Case Study
- Destination Trend
- Digital & Interactive
- DMO Challenges
- DMO Collaboration
- Landing Pages
- Lodging Tax
- Marketing Action Plan
- Marketing Strategy
- Meeting & Convention Sales
- Meeting Planning
- Niche Marketing
- Pay Per Click
- Social Media
- Vacation Rentals
- Visitor Demographics
- By Type
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The military group travel market encompasses events such as military reunions, meetings, and conferences and we have even included a bit on military related leisure travelers.
The Request for Proposal is a big task for a DMO to undergo. Use these pointers to create an ideal RFP process that garners better results. The result may be a long lasting partnership with an agency that fits your organization’s needs.
There is no effort more important to guiding the marketing of a Destination Marketing Organization (DMO) than a clear, prioritized strategic marketing plan. Download our MAP workbook and skip the daunting uncertainty of not knowing where to start in creating a marketing plan.
Shooting compelling portraits of your destination requires plenty of planning and preparation. Don’t shortchange yourself by skipping these 5 steps that we believe are vital to a successful photoshoot.
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups.
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them.
A comprehensive strategic marketing plan is more than just a list of tactics. Read more to see some tips to developing a more efficient and effective marketing plan of action for your DMO.
Are you considering incorporating some aerial footage? With the advent of the quadcopter (or drone), it is now possible to capture stunning video and photography without breaking your budget!