The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign.
Category: Visitor Demographics
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups.
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them.
What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes.
DMOs need to promote marketing messages in the space where prospective travelers are most likely to take action. As it relates to digital marketing efforts, you and/or your digital provider need to be able to measure your campaign’s effectiveness.
Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia.