Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms.
Category: Social Media
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Want to take your LinkedIn presence to the next level? As a follow up to The Value of LinkedIn for Sales Professionals, you’ll find five advanced tactics to take you beyond the basics of LinkedIn.
What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes.
DMOs need to promote marketing messages in the space where prospective travelers are most likely to take action. As it relates to digital marketing efforts, you and/or your digital provider need to be able to measure your campaign’s effectiveness.
Giving meeting planners a visual experience during the decision making phase of the venue search process is vital. Research tells us that videos are found to be 58% more trustworthy than still imagery or words alone. The advent of Virtual Reality (VR) in the hands of your DMO opens the door to the most immersive video to date and a chance to take your Familiarization Tour experience to the next level.
The internet has completely changed how people research and find information, especially in the travel industry. Today CVBs and DMOs need to understand that they are in the business of helping tell stories about their destination. And online reviews are an important part of the story. It’s your job to help facilitate this new perspective with your hotel and attraction partners.
LinkedIn is more than your online résumé. It is a professional social network geared toward finding leads, opportunities, connecting professionals and sharing valuable industry research and news. Find out how you can make your LinkedIn profile profile stand out and work for you with some simple tips and tricks.
You’ve heard the old saying “a picture’s worth a thousand words”—as a destination marketing professional you want to make sure the pictures you use communicate the right thousand words. At Stamp, we believe that a visual sense of authenticity comes from capturing, collecting, and curating images that feature both extraordinary moments and everyday life.