The secret recipe for a successful content marketing strategy can be summarized in four steps – Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO.
Category: Social Media
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies.
A well-rounded marketing plan begins before, continues during and follows up after an event. Using these six strategies will help increase awareness for your destination, develop a more impactful presence and make the best use of your destination’s trade show investment.
Today’s range of multi-platform digital tools can make it easier than ever for a DMO to stay productive, ahead of schedule, and organized. We’d like to share a couple of our favorites.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: 5 minutes.
The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times.
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign.
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them.
Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection.
People attending meetings in your city may become some of the best ambassadors on your behalf. Engage them in the right way and they will generate positive awareness about your city.