Among the numerous ways social media can be used to foster positive perceptions about your place, influencer marketing has proven to be one of the most effective. And for small- to mid-sized destinations, collaborating with micro-influencers in particular can be an effective way to build credibility with your target markets.
Category: Social Media
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Like your Marketing Action Plan, your social media marketing strategy should continually evolve to reflect what data is telling you about the platform preferences and media consumption habits of your target markets. What made your social strategy successful two years ago likely will not have the desired impact today due to evolving trends and algorithms. So how do you stay ahead of the curve?
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination.
Every DMO hopes for positive online reviews of their destination. But what do you do when the reviews are negative? How do you regain control of the narrative and rehabilitate your destination's image? David and Victoria share a few ideas in this 50 second video.
There is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Here are 5 trends that will dominate travel and tourism in the new year and how your DMO can leverage them.
Curating content from social influencers is an effective strategy for reaching potential visitors who may be on the fence about visiting your city, or who may have not considered your place to be a viable option for business, leisure or bleisure travel.
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives.
In this installment of Encourage The Conversation, we discuss the importance of influencer marketing as it relates to your destination and how to integrate it into your overall social media strategy.
With more travelers looking to social channels for help in planning their next excursion, having a robust social media strategy will help your DMO highlight your destination’s best offerings and influence the travel plans of your most important target markets. View our recommended best practices for developing a social media strategy.
There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence.