Destinations are learning a new way to navigate during this new age of quarantine. We have collected some great ideas we’ve seen shared by DMOs, plus some new ones we thought could be useful—a way for you and your stakeholders to keep up a presence and stay relevant, so you’re top of mind when the time comes for travel again.
Category: Social Media
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
What’s the right answer when it comes to social media in times like these? I’m not sure that there even is one, but I do know the wrong answer: Going dark. Here are a few ideas on how to pivot your social strategy to continue engaging your target markets in these uncertain times.
In 2019, Pinterest overtook Snapchat to become the third most popular social network behind Facebook and Instagram, with its user base skyrocketing to 82.4 million people. Pinterest is the perfect platform for a destination to promote its offerings, and we've got some tips to help your destination make Pinterest a valuable resource for travelers.
Creating Instagram Stories and stories ads for brands can be a fun exercise, and getting started isn't complicated. To help you tap into the 500 million users who create and engage with Instagram Stories daily, here are some best practices we recommend you follow.
Facebook advertising can be scaled to your budget and help ensure that the content you’ve worked so hard to create reaches specific, targeted audiences and helps you achieve your conversion goals. As Facebook continues to embrace a “pay to play” model, you will need to include Facebook ad spend in your monthly budget projections, but investing in Facebook Ads is one of the best things you can do to achieve brand awareness with the right audience and on a scale that will make an impact.
Regardless of your team size or budget, there are ways to make social media work for you without cutting corners. Here, we've summarized 6 common social media management mistakes, how they can affect your brand credibility, and what you can do to avoid them.
For smaller DMOs or DMOs with limited resources, necessary marketing strategies sometimes remain unexplored due to lack of funding, a small staff, or both—with social media being one of numerous underutilized tools. Fortunately, there are ways to put social to work no matter how small your team is. Here are a few ideas to help solve your "too much to do and not enough time to do it" challenges.
Among the numerous ways social media can be used to foster positive perceptions about your place, influencer marketing has proven to be one of the most effective. And for small- to mid-sized destinations, collaborating with micro-influencers in particular can be an effective way to build credibility with your target markets.
Like your Marketing Action Plan, your social media marketing strategy should continually evolve to reflect what data is telling you about the platform preferences and media consumption habits of your target markets. What made your social strategy successful two years ago likely will not have the desired impact today due to evolving trends and algorithms. So how do you stay ahead of the curve?
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination.