Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO.
Category: Social Media
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination.
Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination.
As people begin to cautiously explore traveling again, messaging for DMOs should speak to planning for travel "someday". The U.S. Travel Association has produced a toolkit that destinations can tailor for their market. Here we discuss strategies for using these tools to promote your destination.
Some photos we just recently found appropriate and exciting feel out of touch today. Times have obviously changed, and many of the images used previously to promote places will need to as well. As many DMOs work to replace some beloved content with “new normal” messaging, we've provided some guidance to help you curate photos that speak to the concerns of travelers today.
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place.
The travel and tourism community has been upended by booking and event cancellations, trip postponements, and the temporary closings of many local businesses as we grapple with how best to slow the spread of COVID-19. But even in this uncertain climate, Destination Management Organizations play an important role in supporting local stakeholders.
Destinations are learning a new way to navigate during this new age of quarantine. We have collected some great ideas we’ve seen shared by DMOs, plus some new ones we thought could be useful—a way for you and your stakeholders to keep up a presence and stay relevant, so you’re top of mind when the time comes for travel again.
What’s the right answer when it comes to social media in times like these? I’m not sure that there even is one, but I do know the wrong answer: Going dark. Here are a few ideas on how to pivot your social strategy to continue engaging your target markets in these uncertain times.
In 2019, Pinterest overtook Snapchat to become the third most popular social network behind Facebook and Instagram, with its user base skyrocketing to 82.4 million people. Pinterest is the perfect platform for a destination to promote its offerings, and we've got some tips to help your destination make Pinterest a valuable resource for travelers.