Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.
To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests.
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know.
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.
Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.
Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO.
It is important to periodically evaluate your DMO’s social media strategy. Use our social media worksheet assessment to guide you to a better social media action plan.
Developing your website requires comprehensive, strategic planning. Read about our DMO website planning process and which questions need to be answered as you work through each step of creating a destination website.
When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant.