Stamp Destination Marketing - Make Your Mark

At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.

Current Travel Trend Insights Help Provide Perspective

Keep your finger on the pulse of today’s traveler patterns by accessing the DMO industry’s most trusted set of visitor intelligence data. As you are being approached and speaking to your city leaders and tourism stakeholders about the state of the industry, Arrivalist’s Daily Travel Index will provide you with powerful insights into traveler activity by state, regions and nation-wide. View time: under 4 minutes.

David AllredSeptember 24, 2020

Life Stage Marketing

Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics.

Victoria BeltonMarch 28, 2018

Brand Evaluation Process Checklist

Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.

Shawn TritzFebruary 7, 2018

Improve Conversions with Personalized Digital Content

To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests. Read time: under 4 minutes

Laura HicksJanuary 15, 2018

Marketing to Women – Is Your Destination Missing the Mark?

One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know.

Victoria BeltonOctober 4, 2017

Marketing Meeting Attendee Personas to Meeting Planners

See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.

Victoria BeltonSeptember 20, 2017

The Value of Objective Primary Research when Developing a Marketing Action Plan

Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.

David AllredSeptember 7, 2017

Building a Social Media Action Plan

Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO.

Victoria BeltonAugust 9, 2017

Effective DMO Website Planning Process

Developing your website requires comprehensive, strategic planning. Read about our DMO website planning process and which questions need to be answered as you work through each step of creating a destination website.

Shawn TritzJuly 28, 2017

DMO Brand and Website Evaluation

When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant.

Leigh FarriorJuly 14, 2017

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Category: Research