Have an initiative that needs to take off? Discover the value of a landing page as part of your DMO's marketing strategy.
Category: Pay Per Click
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Search engines are crowded and competitive, social channels are monetizing and the internet is overflowing with content. These factors and several others are making it ever harder to organically drive potential visitors to your website to learn more about your destination, and are making Pay Per Click (PPC) advertising an increasingly important component of DMO marketing strategies to maintain and grow visitation to their destinations.
To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests.
With more and more DMO marketing budgets shifting to accommodate the demands of digital, making time to periodically review search network settings and test or make changes to boost performance is increasingly worth it. Continue reading for more specific, advanced PPC optimization tactics.
Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO.