For smaller towns, identifying unique selling propositions (USPs) that will attract new visitors can often feel like an insurmountable challenge. However, no matter the size or location of your destination, there are travelers who are looking to experience what you have to offer. In this article, we explore some ways your DMO can grow visitation by identifying and leveraging your destination's unique offerings.
Category: Niche Marketing
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Tap into the retail tourism niche market by promoting the unique local shopping experiences your destination has to offer.
As ecotourism grows in popularity among environmentally conscious travelers, DMOs can appeal to this niche market by promoting the sustainable travel opportunities their area has to offer.
As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market.
In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market.
Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits.