At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
For smaller towns, identifying unique selling propositions (USPs) that will attract new visitors can often feel like an insurmountable challenge. However, no matter the size or location of your destination, there are travelers who are looking to experience what you have to offer. In this article, we explore some ways your DMO can grow visitation by identifying and leveraging your destination's unique offerings.
by Laura Hicks posted August 2, 2019 Tap into the retail tourism niche market by promoting the unique local shopping experiences your destination has to offer.
by Jim Leonard posted June 27, 2018 As ecotourism grows in popularity among environmentally conscious travelers, DMOs can appeal to this niche market by promoting the sustainable travel opportunities their area has to offer.
by Jim Leonard posted May 1, 2018 As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market.
by Jim Leonard posted March 23, 2018 In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market.
by Jim Leonard posted January 24, 2018 Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits.
by Jim Leonard posted December 28, 2017