Meeting Planners often look for several key components when choosing a destination to host their next event. And surprisingly enough, cost is not the number one deciding factor. For mid-sized markets to compete successfully with larger destinations, they need to leverage testimonials and user-generated content to attract the attention of meeting planners.
Category: Meeting & Convention Sales
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Group travel is an attractive target market for many DMOs, but forging fruitful relationships with meeting planners can be a challenge. To stand out among competing destinations, up the ante by offering specialized group and meeting services for planner's needs.
Persona-based marketing is a strategic technique that allows you to speak directly to your target audience in an engaging and personal way. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be.
Take our brief survey and share some of the challenges your Destination Sales Professionals face. Later, we will share our compiled report as well as insights on how to handle these obstacles.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose.
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.
Bleisure is the new travel trend that’s mixing business travel with leisure. As bleisure travelers extend stays and spend big bucks in destinations, is your DMO taking advantage of this opportunity?
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The religious group covers a variety of faiths and denominations as well as all age and subset groups within.
As meeting groups look beyond big convention cities for meeting and convention options, smaller destinations have the opportunity to elevate their destination’s meeting brand through convention districts that package meeting and entertainment offerings in convenient proximity to each other.
A well-rounded marketing plan begins before, continues during and follows up after an event. Using these six strategies will help increase awareness for your destination, develop a more impactful presence and make the best use of your destination’s trade show investment.