As we leave the festivities of the holidays behind and dive into the new year, there is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Here are 5 trends that will dominate travel and tourism in the new year and how your DMO can leverage them.
Category: Marketing Strategy
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Generation Z is rapidly growing in importance to DMOs - and for good reason! They are poised to command nearly 40% of consumer spending in just a few short years, and their travel habits are clearly defined by the digital age they were born into. Here's what that means for your DMO.
Curating content from social influencers is an effective strategy for reaching potential visitors who may be on the fence about visiting your city, or who may have not considered your place to be a viable option for business, leisure or bleisure travel.
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives.
Much time and effort is required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered.
As potential visitors formulate their travel plans, unique, one-of-a-kind experiences are often at the top of their travel wish list. Leverage these must-have experiences to generate the Fear Of Missing Out (FOMO) and encourage travelers to book an overnight stay in your city.
In this installment of Encourage The Conversation, we discuss the importance of influencer marketing as it relates to your destination and how to integrate it into your overall social media strategy.
Once you've evaluated your brand and decided it's time for a refresh, there are a lot of details to be shored up before you can actually pull the trigger. To help guide your efforts, we've created this free, downloadable rebranding checklist.
Until fairly recently, 360 content was a buzzword, a fad, something without any practical application. But as the technology has advanced beyond gaming and into the replication of realistic experiences, its marketing potential has skyrocketed.
Encourage repeat visits to your destination by presenting reasons for travelers to return with their family or friends. Giving these departing guests a list of your "Must-Dos, Must-Sees and Must-Eats" will give them multiple reasons to bounce back to you.