Getting granular with your marketing efforts can help drive occupancy growth by effectively engaging your target markets in highly specific, personalized, relevant and timely ways.
Category: Marketing Strategy
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Whether you’re new around here or have been reading our blog since we started it a few years ago, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your destination.
Regardless of your team size or budget, there are ways to make social media work for you without cutting corners. Here, we've summarized 6 common social media management mistakes, how they can affect your brand credibility, and what you can do to avoid them.
Evolving digital trends affect how travelers learn about new destinations, gather inspiration for their next trip and make decisions. To ensure that your destination is not overshadowed by bigger DMOs with budgets to match, it’s imperative to understand technical capabilities across the digital landscape and make smart decisions about how to deploy your marketing dollars for maximum impact. The following digital marketing tips can help you maximize your reach and make the most of your budget.
If the only new content regularly added to your website is on your events calendar, the probability of your destination showing up in people's online search results is low. To ensure your website ranks highly on search engines, consider maintaining a blog that regularly promotes all of your destination's offerings.
The travel and tourism industry is being steadily reshaped by the travel preferences of young travelers who are driven by the desire to experience other cultures, build life experience, and benefit from new learning opportunities. Understanding what they value, how they plan and what will motivate them to visit your destination can help your DMO formulate an effective communication strategy to draw youth travelers.
Among the numerous ways social media can be used to foster positive perceptions about your place, influencer marketing has proven to be one of the most effective. And for small- to mid-sized destinations, collaborating with micro-influencers in particular can be an effective way to build credibility with your target markets.
As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: 6 minutes
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place.
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination.