Travelers are increasingly seeking out unique, one of a kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.
Category: Marketing Action Plan
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
There is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Here are 5 trends that will dominate travel and tourism in the new year and how your DMO can leverage them.
Generation Z is rapidly growing in importance to DMOs - and for good reason! They are poised to command nearly 40% of consumer spending in just a few short years, and their travel habits are clearly defined by the digital age they were born into. Here's what that means for your DMO.
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives.
Designing a presentation that is both engaging and informative often requires the use of thought-provoking imagery. Download volume 3 of our free destination marketing graphics to help you convey the results of your marketing action plan in your next presentation.
Context marketing plays an important role in shaping your overall content marketing strategy. For DMOs, this means knowing who your target markets are, their roles in your success and what they need to believe in order for you to succeed with them. Your marketing plan will follow to line up with these targets.
Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.
There is no effort more important to guiding the marketing of a Destination Marketing Organization (DMO) than a clear, prioritized strategic marketing plan. Download our MAP workbook and skip the daunting uncertainty of not knowing where to start in creating a marketing plan.
A comprehensive strategic marketing plan is more than just a list of tactics. Read more to see some tips to developing a more efficient and effective marketing plan of action for your DMO.
We created a step-by-step guide to building a Marketing Action Plan that can work for your DMO and help you define and prioritize the Who, What, Why and How that influences your marketing success. Take a shot at defining the Targets, Roles, Beliefs and Processes for yourself or your organization.