Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
Category: Marketing Action Plan
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Building a Marketing Action Plan (MAP) is one of the fundamental steps to developing and managing cohesive marketing efforts. This video illustrates the MAP development process using an example everyone can understand - starting a T-Ball team.
A Marketing Action Plan (MAP) is a “road map” that will lead your organization to success. However, to determine if you are succeeding in your efforts, you have to define what “success” is for your organization. Here we discuss the formula for building what we call “The Success Statement.”
For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering.
Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock.
As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.
Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program.
Whether you’re new around here or have been reading our blog since we started it a few years ago, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your destination.
Travelers are increasingly seeking out unique, one of a kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.
There is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Here are 5 trends that will dominate travel and tourism in the new year and how your DMO can leverage them.