Airbnb. DMO Friend or Foe?
When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today?
by Kristin Dillensnyder posted June 17, 2021 Category: Lodging Tax
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
by Kristin Dillensnyder posted June 17, 2021 More Than an Interstate Exit
Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
by Camille Leonard posted April 8, 2021 Strategies for Addressing Budget Challenges
Budgeting will be the biggest challenge most DMOs face over the next two years. With traditional funding sources suffering, how will you address budget shortfalls? Here we discuss revenue and expense strategies to help provide some insight on these challenges.
by Kristin Dillensnyder posted October 8, 2020 The Case for DMOs Getting 100% of Lodging Tax Revenue
As DMOs look to stabilize their budgets in these trying times, now may be the best opportunity that has ever existed to strategically advocate for a higher percentage of this revenue. Read time: under 3 minutes
by David Allred posted April 30, 2020 Promote Travel Impact During Tourism and Travel Week
National Travel and Tourism Week is a great platform to celebrate your visitors, your stakeholders and to share the economic impact travel and tourism has on your community.
by Kristin Dillensnyder posted April 24, 2018 How to Measure the ROI of Digital Advertising
DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy?
by Laura Hicks posted November 30, 2016 Will Short-Term Rentals Impact Your Lodging Tax Income?
More and more vacationers and travelers are choosing to stay in short-term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies is appealing to consumers, they are disruptive to DMOs. Read time: under 3 minutes
by Jim Leonard posted August 3, 2016