Budgeting will be the biggest challenge most DMOs face over the next two years. With traditional funding sources suffering, how will you address budget shortfalls? Here we discuss revenue and expense strategies to help provide some insight on these challenges.
Category: Lodging Tax
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
As DMOs look to stabilize their budgets in these trying times, now may be the best opportunity that has ever existed to strategically advocate for a higher percentage of this revenue.
National Travel and Tourism Week is a great platform to celebrate your visitors, your stakeholders and to share the economic impact travel and tourism has on your community.
DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy?
More and more vacationers and travelers are choosing to stay in short term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies are appealing to consumers, they are disruptive to DMOs.