Whether you're working with an in-house marketing team or have chosen to outsource your marketing support, a structured creative brief is essential for keeping everyone on track. While every creative brief is different, there are 3 standard phases of development and a handful of pertinent questions every brief should answer.
Category: DMO Collaboration
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Nurturing healthy relationships with local stakeholders should be a central component of your DMO's tourism development efforts, as they are often the first to greet visitors to your destination and the last to engage with them when they leave. The insight they can offer based on these interactions can help your DMO better understand your target market(s) and more effectively curate the visitor experience.
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination.
The right imagery can communicate your position or engage your audience. Our second set of destination marketing graphics, supporting “Harnessing Stakeholder Partnerships,” is available to you to download for use in any of your DMO’s communication and presentation materials.
To effectively drive group travel to a destination, DMOs must collaborate with area attractions. Marketers must be familiar with their attractions’ latest offerings and leverage new ways to promote those partners.
Promote your stakeholders with Facebook carousel ads. Not only will you strengthen your partnerships, but you will continue to tell the story of your destination in an interactive and memorable way.
Attracting motorcoach tours to your destination is a valuable component of your group travel marketing. To effectively manage this effort, you need group travel capability, communication and most importantly, a sound strategy.
Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus.
Does your marketing plan factor in trip planning tools like TripAdvisor? Take advantage of the impact these sites have on your destination’s online reputation by including them in your DMO’s online marketing strategy.
Effectively marketing and managing a destination means that DMOs are now responsible for fostering positive online perceptions. This is done by directly engaging with visitors using what Stamp Destinations calls the “right pocket/left pocket” technique.