In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth.
Category: DMO Collaboration
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
As your DMO assesses what activities it has to offer its visitors, strategize within the framework of what visitors can expect to experience—not just what they can do—while visiting your city. Read time: 6 minutes
There is so much of our country that remains undiscovered among our fellow Americans that there is literally a world of opportunities within driving distance of most US travelers. And as many of us look to continue observing social distancing precautions as we travel, the resurgence of great American road trips has the potential to be a promising option for travelers and destinations alike.
During a recent conversation with Franci Edgerly about ideas that could help the travel and tourism industry in these unprecedented times, we hatched an idea to offer free licenses to ITI’s Facebook Places website integration tool.
For destinations with strong weekday occupancy from transient and business travelers, concerted efforts to grow weekend business can help boost overall occupancy. Partnering with local stakeholders and getting them to appreciate the value of heads in beds is imperative to launching successful weekend getaway initiatives, and we have some ideas on how to do that.
Whether you're working with an in-house marketing team or have chosen to outsource your marketing support, a structured creative brief is essential for keeping everyone on track. While every creative brief is different, there are 3 standard phases of development and a handful of pertinent questions every brief should answer.
Nurturing healthy relationships with local stakeholders should be a central component of your DMO's tourism development efforts, as they are often the first to greet visitors to your destination and the last to engage with them when they leave. The insight they can offer based on these interactions can help your DMO better understand your target market(s) and more effectively curate the visitor experience.
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination.
The right imagery can communicate your position or engage your audience. Our second set of destination marketing graphics, supporting “Harnessing Stakeholder Partnerships,” is available to you to download for use in any of your DMO’s communication and presentation materials.
To effectively drive group travel to a destination, DMOs must collaborate with area attractions. Marketers must be familiar with their attractions’ latest offerings and leverage new ways to promote those partners.