At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination.
by Maghen Barranco posted November 5, 2020 Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination.
by Victoria Belton posted October 22, 2020 Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program.
by Kristin Dillensnyder posted August 27, 2020 Most travel and tourism professionals have a pretty solid grasp of the economic impact of travel and tourism. But average residents, local officials and surprisingly many individuals employed in hospitality-related positions often have no idea how much of an economic and quality-of-life contributor overnight visitors are to their community.
by David Allred posted July 23, 2020 In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth.
by Victoria Belton posted June 17, 2020 As your DMO assesses what activities it has to offer its visitors, strategize within the framework of what visitors can expect to experience—not just what they can do—while visiting your city. Read time: 6 minutes
by Victoria Belton posted June 10, 2020 There is so much of our country that remains undiscovered among our fellow Americans that there is literally a world of opportunities within driving distance of most US travelers. And as many of us look to continue observing social distancing precautions as we travel, the resurgence of great American road trips has the potential to be a promising option for travelers and destinations alike.
by David Allred posted May 14, 2020 During a recent conversation with Franci Edgerly about ideas that could help the travel and tourism industry in these unprecedented times, we hatched an idea to offer free licenses to ITI’s Facebook Places website integration tool.
by David Allred posted April 15, 2020 For destinations with strong weekday occupancy from transient and business travelers, concerted efforts to grow weekend business can help boost overall occupancy. Partnering with local stakeholders and getting them to appreciate the value of heads in beds is imperative to launching successful weekend getaway initiatives, and we have some ideas on how to do that.
by David Allred posted January 30, 2020 Whether you're working with an in-house marketing team or have chosen to outsource your marketing support, a structured creative brief is essential for keeping everyone on track. While every creative brief is different, there are 3 standard phases of development and a handful of pertinent questions every brief should answer.
by Camille Leonard posted September 26, 2019