At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination.
by David Allred posted January 3, 2019 The right imagery can communicate your position or engage your audience. Our second set of destination marketing graphics, supporting “Harnessing Stakeholder Partnerships,” is available to you to download for use in any of your DMO’s communication and presentation materials.
by Camille Leonard posted June 13, 2018 To effectively drive group travel to a destination, DMOs must collaborate with area attractions. Marketers must be familiar with their attractions’ latest offerings and leverage new ways to promote those partners.
by David Allred posted May 24, 2018 Promote your stakeholders with Facebook carousel ads. Not only will you strengthen your partnerships, but you will continue to tell the story of your destination in an interactive and memorable way.
by Victoria Belton posted May 8, 2018 Attracting motorcoach tours to your destination is a valuable component of your group travel marketing. To effectively manage this effort, you need group travel capability, communication and most importantly, a sound strategy.
by Laura Hicks posted April 11, 2018 Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus.
by Laura Hicks posted March 8, 2018 Does your marketing plan factor in trip planning tools like TripAdvisor? Take advantage of the impact these sites have on your destination’s online reputation by including them in your DMO’s online marketing strategy.
by Jim Leonard posted February 27, 2018 Effectively marketing and managing a destination means that DMOs are now responsible for fostering positive online perceptions. This is done by directly engaging with visitors using what Stamp Destinations calls the “right pocket/left pocket” technique.
by David Allred posted February 13, 2018 In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience.
by Camille Leonard posted February 1, 2018 In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market.
by Jim Leonard posted January 24, 2018