Are you considering incorporating some aerial footage? With the advent of the quadcopter (or drone), it is now possible to capture stunning video and photography without breaking your budget!
Category: Digital & Interactive
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection.
Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms.
Stand out from your competition by offering an added-value, custom landing or event page for planners.
DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy?
Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading.
DMOs need to promote marketing messages in the space where prospective travelers are most likely to take action. As it relates to digital marketing efforts, you and/or your digital provider need to be able to measure your campaign’s effectiveness.
Website analytics cover a broad spectrum of information. With clear goals and a working plan, you can begin to pull out the metrics that pertain to the traffic you’re looking for, and, as a result, modify your web strategy to more effectively meet your goals. Read time: under 3 minutes
Giving meeting planners a visual experience during the decision making phase of the venue search process is vital. Research tells us that videos are found to be 58% more trustworthy than still imagery or words alone. The advent of Virtual Reality (VR) in the hands of your DMO opens the door to the most immersive video to date and a chance to take your Familiarization Tour experience to the next level.
The internet has completely changed how people research and find information, especially in the travel industry. Today CVBs and DMOs need to understand that they are in the business of helping tell stories about their destination. And online reviews are an important part of the story. It’s your job to help facilitate this new perspective with your hotel and attraction partners.